YouTube CPM Calculator
Calculate CPM from ad spend and impressions — or find total earnings from your CPM and views.
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Supports shorthand: 150k, 1.5m
CPM by Niche — Typical Ranges
- Finance & Investing — $8–$30 CPM. Highest-value advertisers compete heavily for these viewers.
- Tech & Software — $5–$15 CPM. B2B software ads drive CPM up significantly.
- Education — $3–$10 CPM. Online-course advertisers pay well.
- Gaming / Entertainment — $1–$5 CPM. Large audience but lower per-viewer ad value.
- CPM vs RPM — CPM is what advertisers pay per 1,000 impressions. RPM is what you keep: CPM × 0.55 (YouTube takes 45%).
Frequently Asked Questions
What is CPM on YouTube?
CPM stands for Cost Per Mille (Latin for "thousand") — it's the amount advertisers pay per 1,000 ad impressions served on your videos. CPM is what the advertiser spends, not what you receive. As a creator, YouTube keeps 45% of ad revenue, so your actual earnings (RPM) are roughly 45–55% of your CPM. CPM values are visible in YouTube Studio under the "Revenue" tab in Analytics.
What is a good CPM rate on YouTube?
Global average CPM ranges from $3–$8. High-earning niches reach $15–$30+ CPM: finance, insurance, software, real estate, and legal. Mid-tier niches ($5–$15 CPM): tech, education, business, health. Lower-tier niches ($1–$5 CPM): gaming, entertainment, music, comedy. Audience location is the other major factor — US, UK, Canada, and Australia advertisers pay 3–5× more than advertisers targeting developing markets.
How do I calculate YouTube CPM?
Formula: CPM = (Total Ad Spend ÷ Total Ad Impressions) × 1,000. As a creator you can see your CPM directly in YouTube Studio → Analytics → Revenue. For advertisers running YouTube ads, CPM is found in Google Ads campaign reporting. Our calculator works the other way — given your CPM and view count, it estimates your total earnings.
Why is my YouTube CPM low?
Common causes of low CPM: posting in Q1 (January–March) when advertiser budgets reset to their lowest; targeting or attracting audiences in low-CPM countries; content in entertainment, gaming, or music niches; videos shorter than 8 minutes (can't include mid-roll ads); high percentage of ad-skipping viewers; and advertiser sensitivity flags on your content.