YouTube RPM Calculator
Find your actual Revenue Per Mille — what you earn per 1,000 views after YouTube takes its 45% cut.
Your Revenue Data
Supports shorthand: 80k, 1.2m
Average RPM by Niche
- Finance & Investing — $5–$20 RPM. Highest paying niche due to high-value advertiser competition.
- Tech & Software — $3–$10 RPM. B2B software ads push CPM up significantly.
- Education — $2–$8 RPM. Online course advertisers pay well.
- Gaming — $1–$4 RPM. Large audience but lower advertiser value per viewer.
- Entertainment / Vlogs — $1–$3 RPM. Very broad audience, less targeted advertising.
- RPM is always lower than CPM — YouTube keeps 45% and not all views serve ads.
Frequently Asked Questions
What is RPM on YouTube?
RPM stands for Revenue Per Mille — your actual earnings per 1,000 total video views after YouTube's 45% revenue share. Unlike CPM (what advertisers pay), RPM reflects what lands in your pocket. RPM accounts for all revenue sources including ads, channel memberships, Super Chats, and YouTube Premium revenue — divided across all your views, not just monetized ones.
What is the difference between YouTube CPM and RPM?
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions — before YouTube takes its cut. RPM (Revenue Per Mille) is what you earn per 1,000 total views — after YouTube's 45% share and counting all monetization sources. RPM is always lower than CPM, typically 45–55% of it. If your CPM is $8, expect RPM around $3.50–$4.50.
What is a good YouTube RPM?
Average YouTube RPM is $1–$5 globally. Finance and investing channels can see $10–$30 RPM. Tech and software $5–$15 RPM. Gaming and entertainment $0.50–$3 RPM. Your RPM grows as you: expand into higher-CPM niches, grow your US/UK/CA/AU audience share, enable all ad formats (including skippable and non-skippable), and add channel memberships or Super Chats.
How can I increase my YouTube RPM?
Top strategies to increase RPM: upload during Q4 (October–December) when ad budgets peak; create content in high-CPM niches (finance, SaaS, real estate); target US/UK/AU/CA viewers with relevant topics; enable all ad formats and mid-roll ads on 8+ minute videos; grow channel memberships for stable non-CPM income; and enable Super Chats if you go live.